With their internal operations running like a well-oiled machine, Canberra Limited realized their outward appearance needed to match their newfound efficiency. Their old branding was inconsistent and didn’t reflect the modern, reliable company they had become. It was time for a complete style upgrade.
The Goal: To create a professional and unified brand identity that shouted “credibility” and “market leader” from the rooftops.
The Logo: A New Face for a New Era
We designed a professional logo that became the cornerstone of their new identity. It was clean, modern, and memorable, subtly conveying strength and reliability. This new symbol wasn’t just a design; it was a statement. It was placed on everything, becoming the instant sign of quality that customers could trust.
The Visiting Cards: A Powerful First Impression
- Before: The sales team’s visiting cards were a mix of different styles, printed on flimsy stock. They were easily lost in a wallet and didn’t leave a lasting impression. Handing one over felt more like an apology than a confident introduction.
- After: The new visiting cards were a game-changer. Featuring the new logo on thick, high-quality card stock with a clean, professional layout, they felt substantial in the hand. Now, when a Sales Rep met a potential client, they handed over a card that reflected the company’s quality and confidence. It was no longer just contact info; it was a conversation starter.
The Office ID Cards: Uniting the Team
- Before: There was no standardized identification for staff. This not only posed a minor security risk but also missed an opportunity to build team cohesion.
- After: We designed sleek, professional Office ID cards for every employee. It was a simple move that fostered a stronger sense of identity and belonging. Seeing everyone with a unified ID reinforced that they were all part of the same professional team, working towards a common goal. It boosted internal pride and presented a unified front to any visitor or partner.
The Digital Product Catalogue: Sales Meetings, Reimagined
- Before: Sales Reps would often carry bulky, printed catalogues or messy price lists. Pages got torn, prices became outdated, and showing products was a clunky process of flipping through pages. It wasn’t engaging for the customer.
- After: We replaced the paper chaos with an attractive, user-friendly Digital Product Catalogue, accessible right from the SR’s mobile app. It was a visual delight, with high-quality images, detailed descriptions, and up-to-the-minute pricing.
During a sales visit, the SR could now hand their tablet to the shop owner and say, “Have a look at what’s new.” The customer could swipe through beautiful product images, tap for more information, and easily pick what they wanted. It transformed the sales pitch from a boring transaction into an interactive, collaborative experience. It was friendly, modern, and incredibly effective.
By aligning their visual identity with their operational excellence, Canberra Limited completed its transformation. They didn’t just work like a market leader—they now looked the part. This comprehensive rebrand built external credibility, boosted internal morale, and gave their entire team the confidence to win new business.
