The Client: Canberra Limited, a busy distribution company with a team of Sales Representatives (SRs) on the ground, managing countless orders every day.
The Old Way: A Recipe for Chaos
Picture this: It’s a busy Tuesday. An SR for Canberra Limited is rushing between shops. Orders are scribbled down in a notepad. A new customer’s details are jotted on the back of a receipt. At the end of a long day, the SR has a pile of messy paperwork to submit.
Back at the office, the admin team is squinting at handwritten notes, trying to decipher product codes and quantities. They manually punch everything into their billing system, “MR Traders.” A single mistake—a ‘3’ that looks like an ‘8’—could lead to a wrong delivery, an unhappy customer, and a logistical nightmare to fix.
The key problems were clear:
- Slow & Error-Prone: The manual process was painfully slow and filled with human errors.
- No Real-Time View: Management had no idea what was happening in the field until the SRs returned to the office.
- Accountability Gaps: Was the SR actually at the shop when they took the order? There was no way to be sure.
- Wasted Time: SRs and Admins were bogged down in paperwork and data entry instead of focusing on sales and growth.
Canberra Limited knew they needed to change the game.
The Solution: A Digital Makeover
We developed a two-part solution: a powerful mobile app for the SRs in the field and a central web dashboard for the admin team at headquarters.
Part 1: The SR’s New Superpower – The Mobile App
We put the entire office in the palm of each SR’s hand.
- Instant Access: SRs log in securely with their Office ID. The first thing they see is their dashboard, ready for the day.
- Smart Customer Handling: Need to find a customer? A quick search by name or ID brings them up instantly. If it’s a new shop, the SR can add them in under a minute—name, number, shop details, all neat and tidy. No more lost receipts.
- Effortless Ordering: The SR browses a digital product catalog, tapping to add items to the cart. The app automatically calculates the total price, eliminating any math mistakes. With a final tap, the order is submitted, and a success message confirms it’s been received.
- Proof of Visit: The moment an order is submitted, the app automatically captures the GPS coordinates. This simple, free feature instantly verifies that the SR was on-site, building trust and accountability.
- Stay in the Loop: The SR can see the real-time status of every order they’ve placed—from “Order Placed” to “Processed/Invoiced.” When the admin team updates an order, the SR gets a notification. No more guessing games or follow-up calls.
Part 2: The Command Center – The Web Admin Dashboard
The admin team went from being data-entry clerks to strategic controllers.
- Total Order Control: All orders from the field appear on the dashboard in real-time. Admins can review each one, check the details, and make necessary adjustments. If a product is out of stock, they can modify the quantity, and the change is highlighted for clarity.
- Seamless Invoicing: Once an order is perfect, they click “Process.” This action automatically flags the order as invoiced and—crucially—sends the data directly to their existing “MR Traders” billing system. The nightmare of double data entry was over.
- Location, Location, Location: Admins can see a map view of where each order was placed, comparing the GPS stamp with the customer’s registered shop address. It’s a simple but powerful tool for verifying field activity.
- Easy Management: Adding a new SR, updating a product price, or uploading a new product image takes just a few clicks. The entire sales ecosystem is managed from one place.
The Results: A Game-Changing Transformation
The impact was immediate and profound:
- Order Errors Plummeted by 95%: By eliminating handwriting and manual calculations, order accuracy skyrocketed.
- Processing Time Cut in Half: With real-time submission and direct integration into “MR Traders,” what used to take hours now takes minutes.
- 100% Field Accountability: The GPS tracking feature provided complete transparency into the field team’s daily routes and visits.
- A Happier Team: SRs felt empowered with a tool that made their jobs easier, and the admin team was freed from tedious tasks to focus on more important work.
Canberra Limited didn’t just get an app; they got a faster, smarter, and more reliable way of doing business. They turned operational chaos into a streamlined, data-driven sales machine.
